Last edited by Vijora
Sunday, July 26, 2020 | History

6 edition of Advertising management found in the catalog.

Advertising management

Donald W. Jugenheimer

Advertising management

by Donald W. Jugenheimer

  • 235 Want to read
  • 20 Currently reading

Published by M.E. Sharpe in Armonk, N.Y .
Written in English

    Subjects:
  • Advertising -- Management,
  • Advertising,
  • Advertising -- Case studies

  • Edition Notes

    Includes bibliographical references and index.

    Statementby Donald W. Jugenheimer and Larry D. Kelley.
    GenreCase studies.
    ContributionsKelley, Larry D., 1955-
    Classifications
    LC ClassificationsHF5823 .J84 2009
    The Physical Object
    Paginationp. cm.
    ID Numbers
    Open LibraryOL17032168M
    ISBN 109780765622600
    LC Control Number2008034041

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Advertising management by Donald W. Jugenheimer Download PDF EPUB FB2

Advertising Management. This book explains the following topics: Concepts of Advertising, Integrated Advertising Program, Understanding Message Strategy, Media, Campaign Making and Advertising. Apr 08,  · This comprehensive book is designed to serve Advertising management book a primary text for the Advertising Management course that follows the more general Principles of Advertising course.

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ADVERTISING MANAGEMENT ADVERTISING MANAGEMENT COURSE OVERVIEW Well what do I say. Advertising, friends, has always fascinated everybody.

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